James Smith

Vice President of Operations
james@nationalservicealliance.com
(385) 212-2876

James has 35 years of experience in senior leadership roles that include: depot and field service operations; procurement; vendor management; strategic planning; financial planning; organizational transformation; and change management. He is also a corporate process improvement facilitator trained in Lean/Six Sigma disciplines. James has influenced the service industry from executive management roles during his career with RadioShack, Circuit City, and National Service Alliance.

Within these roles James has led multiple teams to achieve multi-million dollar cost reductions and sustainable double-digit productivity gains. With integrity and intensity, James maintains a constant watch for operational effectiveness while stressing quality and customer satisfaction.

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RJ Whitehead

Vice President of Information Technology
rj@nationalservicealliance.com
(385) 212-3296

RJ has a wide range of experience in multiple business verticals including a degree in supply chain management. As the lead for Business Intelligence at Skullcandy, he created cycle time reporting, created visibility in the fulfillment process, user interfaces, and created and managed operational reporting. While with Borat Longyear, RJ redesigned the demand forecasting process, automated the SOP systems, aggregated individual forecast models into one unified demand plan and improved visibility and reporting for all users in making data-driven decisions.

As Vice President of IT, RJ is responsible for system design, client and service provider integration, and the 12 system modules that makeup NSA's technology platform. Under RJ’s leadership, NSA is recognized as an industry leader in creating innovative solutions in meeting the needs of our clients, service providers, and the many service partners that make up the NSA Service Network.

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Jeff Frazier

Director of Operations
jefff@nationalservicealliance.com
(385) 212-2875

Jeff has more than 28 years of experience in operations, logistics, procurement, system development and management. He spent two years as the Operations Manager for Noland Company, Virginia Regional Distribution Center, a $31-million operation providing maintenance, repair and operation materials to E.I. DuPont Fiber Plants. He was responsible for daily operations and led the successful ISO 9002 certification effort. Jeff spent 14 years at Circuit City managing service operations, procurement, Lean/6 Sigma process improvement and service management systems.

Most recently, Jeff has worked in the design, development and deployment of client processes. His responsibilities include process, function and screen design and documentation, training development, documentation and presentation and system technical and user support. Jeff is hands-on and enjoys working with user and field customers.

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Carol Throckmorton

Director, Vendor and Client Relations
carolt@nationalservicealliance.com
(385) 212-2877

Carol has spent most of her career in the electronics and appliance service industry including 20-plus years with Circuit City's Corporate Headquarters. As an Operations/Department Manager for Circuit City's Service Department, Carol was responsible for vendor relations, contracts, parts invoicing, warranty claims, and field support.

After leaving Circuit City, Carol spent several years as an office manager for a small electronics service company, where she gained valuable hands-on experience dealing with the day-to-day challenges faced by small servicers everywhere. This insight into both large and small service companies has helped Carol gain the perspective needed for her current role with NSA.

At NSA, Carol's main focus is the recruitment of servicers for the NSA Network. Carol also assists with client account management, parts return, and field support.

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Charles Chappell

Development, Communications and Special Projects
charles@nationalservicealliance.com
(801) 413-1992

A senior management professional with more than 35 years of experience, Charles has a demonstrated ability in service management and new business development. His experience in service management includes: acquiring ISO 9002 certification; steady service growth by delivering exceptional customer service; and continued development of additional value streams and innovative service and supply chain solutions leading to stronger client engagement.

Charles has 20 years of experience as a retail management executive serving as the Executive Vice President of C.E. Chappell & Sons. He also served for 14 years in service operations as the General Manager of United Radio’s – Consumer Electronics Division and five years in new business acquisition most recently as a Vice President of Business Development for GENCO’s Reverse Logistics business unit. Prior to coming back to NSA he served as the Chief Commercial Officer for a Syracuse based not-for-profit, Rescue Mission Alliance.

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Alan Knight

Regional Service Manager
alan.knight@nationalservicealliance.com
(801) 208-5533

As a three-time recipient of Salesperson of the Year, Alan excels at customer service and enjoys solving difficult situations with customers and clients. He knows how important positive working relationships are for business success. Alan currently serves as an RSM for the Samsung Washer Recall Project.

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Scott Parsons

National Account Manager
scott@nationalservicealliance.com
(385) 245-2940

Scott started his career with RadioShack in the early days of the personal computer industry. He quickly worked his way into RadioShack’s service management organization where he provided 32 years of dedicated service. His tenure included managing local computer service centers, national wireless depot, national consumer depot, and national laptop depot and the national returns center – reverse logistics operation.

Scott joined NSA as a National Account Manager in 2015. A seasoned service management professional with an electronics background, Scott manages multiple accounts including Aarons Rental, Samsung and Enovate Medical. He works with each client to ensure the daily needs of our mutual customers are being met.

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Steve Gelman

Account Manager/Training Engineer
steve@nationalservicealliance.com
(385) 212-2865

Steve has worked in the industry for more than 40 years. Positions include Regional Service Engineer for Samsung, Technical Trainer for Sony and a 19-year tenure with Sharp in various capacities. Steve’s position as Network Service Manager has had an excellent reputation with Sharp’s Authorized Service Network during his tenure. Steve has earned distinguished awards from NESDA for his dedication to the Service Industry. He maintains Journeyman CET Sr. status and sits on the ISCET Board of Directors.

Steve is a National Account Manager and the Training Engineer for Commercial Microwave Ovens for NSA. He ensures quick resolutions by streamlining communications with service providers and dispatching. In addition, Steve hosts weekly technical online training sessions as well as a variety of live training seminars around the country.

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Bob Garofalo

Regional Service Manager
bob@nationalservicealliance.com
(385) 282-6000

Bob has more than 20 years of senior business management and leadership experience running a multi-million dollar company in the business services sector. His passion is helping businesses develop, implement and manage strategic, operational and tactical plans. Bob is a member of the Rotary and a board member for the Powhatan Leadership Institute.

Bob currently serves as an RSM for the Samsung Washer Recall Project.

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Jackie Garofalo

Regional Service Manager
jackie@nationalservicealliance.com
(385) 259-6434

Jackie has 18 years of experience in private education and training. She has developed customized curriculums and led daily training sessions while benchmarking student progress. She has managed an online business with the responsibilities of supplier selection, negotiation, purchasing, customer service, and order fulfillment. Jackie is a member of the Rotary and a board member for the Powhatan Leadership Institute.

Jackie currently serves as an RSM for the Samsung Washer Recall Project.

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James Smith (JT)

Business Intelligence Architect
James2@nationalservicealliance.com
(385) 212-2874

James has 15 years of experience in network and user support with Radio Shack and Pier One where he provided level 4-support for all stores’ POS equipment, advanced technical support for Sprint, and complete network and equipment support for Med Synergies.

James started with NSA three years ago managing Square Trade Warranty repairs.  He quickly moved on to manage two of NSA’s largest accounts: Sharp Commercial Microwaves and Tempur-Pedic Beds.  Due to his IT and business insight, he was tapped to become NSA’s Business Intelligence architect leading to many process improvements for our clients and service providers.

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Paul Davidson

National Account Manager
paul@nationalservicealliance.com
(385) 212-2881

Paul’s 15 years of experience within the consumer electronic service industry includes client account management, inventory control, procurement, and electronics and appliance triage. During his tenure with Circuit City, Paul worked regularly with both independent service providers and corporate operation support to ensure corporate, client and customers’ objectives were met.

Paul is responsible for service execution for one of the country’s largest manufacturers of televisions.

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Mike Perlowich

National Account Manager
mike@nationalservicealliance.com
(385) 212-2878

For nearly four decades, Mike has been in the business of providing service support for both customers and retailers.  His experience includes: managing several regional repair depots for a national consumer electronics company; and managing a service and distribution facility for a medical mobility equipment supplier.

Mike Perlowich is a National Account Manager for the country’s leading adjustable bed manufacturers. In this position, Mike manages all aspects of service execution including, parts distribution, and technical support.

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Brady Knight

Triage Manager
brady@nationalservicealliance.com
(801) 208-9859

Brady is a Business Management graduate with an extensive background in economics and business processes. His work experience was as a robotic engineer where his responsibilities included complete service execution including field repair.

Brady started with NSA as a Regional Service Manager for our Samsung Washer Recall Project and is currently our Triage Manager, writing triage scripts for a variety of appliances and electronics.

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Angie Hewett

Special Projects
angie@nationalservicealliance.com
(801) 413-0132

Angie spent 35 years as a hospital LPN prior to joining NSA. Her attention to detail and patient care makes her a great addition to the team.

Angie has worked in many areas of NSA, from data entry, Operations Manager for our Recovery Program and as a Regional Service Manager within our Samsung Washer Project and now as an Account Manager for one of our newest clients.

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Janet Parsons

Recruiter
Janet@nationalservicealliance.com
(385) 245-2941

Janet has extensive experience in customer service and service administration with Sears, State Farm and Max Federal Credit Union. She is NSA’s primary Service Provider Recruiter, and provides support for other Service Network support functions.

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Patty Spadafore

Documentation Manager
patty@nationalservicealliance.com
(385) 245-2942

Patty has a very diverse background including tenure with Central Fidelity in Richmond Virginia and 12 years in management with a veterinary hospital.

At NSA, Patty maintains service provider documentation to ensure all of our network partners have current insurance certificates on file, background checks are accurate and up to date and all other paperwork is completed so new providers can begin running service calls.

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